Case Study – Danfoss ́ value proposition was validated in eight different languages
Danfoss had an urgent need to efficiently validate a new value proposition. It was accomplished in three weeks based on a total of 160 interviews across China, France, Germany, Poland, Russia, Sweden, the UK and Denmark.
“Lindberg International has, for several years, helped us with many challenging issues. Therefore, we knew that they had the necessary set-up to handle projects in which interviews in different markets and in local languages needed to be conducted. It played a huge role in our choice of supplier,” says Glenn Engholm Kristiansen, Mar- keting Director at Danfoss Heating Solutions, who man- aged the project.
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