Customers – Winning New and Keeping Existing Customers
Today, most companies have come to realize that cost cutting has a limit. If you truly want to be successful you need to grow your business. That means not only acquiring new customers, but keeping the customers you currently have. Neither of these tasks are easy; especially if your sales force is small and your marketing budget even smaller. The key is in efficiency which calls for true insight about your customers and a targeted sales and marketing action. We can help you with both.
Insight, for example:
Identify hot new leads on behalf of your sales force
Identify customers where your potential is not fully exploited
Identify customers you risk losing and tell you how to prevent it
Identify the true reasons you lose orders to your competitors
Identify the perception of your sales and marketing efforts
Consulting, for example:
Help you craft an effective and efficient marketing plan
Help you prepare a value proposition that makes you the natural choice
Help you build a strong brand by means of strong positioning
Help you transform your sales force into being truly customer-focused
Help you create and implement a fruitful action plan for your sales force
Competitors – Beating Your Direct and Indirect Competitors:
Life would be easier without competitors, but on the other hand, they make you work harder and become better. The internet has made the world one single marketplace that is easy to get into which means things are changing at a rapid pace. If you want to survive in this fast paced competitive environment, you need to be aware of what competitors are doing and implement ways to out maneuver them. We can help you with both.
Insight, for example:
Identify how you are perceived compared to your competitors
Identify how you are equal to and different from your competitors
Identify your competitors’ strengths and weaknesses
Identify your competitors’ strategy and next steps
Identify your competitors’ key persons and how they think and act
Consulting, for example:
Help you craft a strategy to take on your main competitors
Help you prepare strong arguments to beat the competitors
Help you identify new and smarter ways of competing than head-on
Help you change the agenda in the market place to get the attention
Help you create an intelligent pricing strategy to capture market share
Markets – Choosing, Entering and Optimizing Your Market Presence
You probably don’t have all the resources you would like so you need to deploy those you have intelligently. This means determining which markets, whether geographic, industry or segment, provide you with the greatest return on your investment. In addition, which distribution strategy gives you the best advantage? In order to answer this you need insight into topics that include market size, value drivers, and trends. You also need to look inside your organization as well as out to find possible distribution partners that provide the best fit. We can help you with both.
Insight, for example:
Identify market sizes and market shares
Identify promising opportunities in existing and new markets
Identify relevant segments and niches you can own
Identify the trends that define where your market is headed
Identify the market barriers that prevent you from success
Consulting, for example:
Help you choose the right segments and markets
Help you successfully enter new markets
Help you choose the best agents and distributors
Help you set up relevant measurement points for your sales channel
Help you optimize your sales channel’s performance
Products – Developing, Introducing, Optimizing and Killing Products
Developing new products is costly and most sales forecasts do not play out. Proper insight increases the likelihood of success dramatically because it makes it possible to make better decisions by separating fact from fiction (or dreams). You need to assess the market and determine which ideas will provide you with the market share you desire. Once the product has reached fruition, you need the right marketing strategy to gain the market share that is desired. We can help you with both.
Insight, for example:
Identify market-based opportunities for new products
Identify which of your ideas for new products that are worth pursuing
Identify the true value of each feature of your (proposed) products
Identify if there is a market for your new product and how big it is
Identify the right pricing strategy for your new product
Consulting, for example:
Help you design a long-term strategic product strategy
Help you craft an effective and efficient go-to-market strategy
Help you position your products in the best possible way
Help you phase out products that are not sufficiently profitable
Help you build a strong case even if for outdated products
Innovation – Doing Something Truly New and Valuable for Your Customers
Innovation is the lifeblood of any company, essential for fostering growth in dynamic markets characterized by an ever-changing competitive landscape. Embracing innovation is imperative for staying relevant and outpacing competitors in today’s rapidly evolving world. Bear in mind, that innovation goes well beyond creating new products or services, it can also entail exploring novel approaches to market penetration and customer engagement. We can assist with all aspects, ensuring your long-term success.
Insight, for example:
Identify your customers’ pain points and derived from these unmet needs
Identify weaknesses in your and your competitors offerings
Identify unexploited ways to successfully penetrate the market
Identify the customer journey to identify ways to enhance the customer experience
Identify emerging trends to anticipate future demands and stay ahead of the curve
Consulting, for example:
Help ideate new products and services based on unmet customer needs
Help develop a strong positioning strategy that makes you stand out in the market
Help develop a new business model that makes you unique in the market
Help develop go-to-market strategies to successfully launch new products and services
Help identify strategic partners to enhance innovation capabilities and accelerate growth