If you do not know where you are, and how things around you look, then it is impossible to know where you should go, and the best way to get there!
Agree? Then we have the same mindset. Now it is time to help you identify your exact position and how you perform compared to your competitors in the market. This is what we call Insight. Based on this insight we can help you decide your strategy and help you implement it. We call this Consulting. By taking advantage of the insight and consulting we can provide you, you significantly increase your likelihood of success.
You need thorough knowledge of your customers, competitors and markets before you make crucial decisions. If you don’t, you risk making the wrong decisions and let’s face it, it is expensive to fail. With the right insight and action plan, you have the chance at reaching the success you desire. We have the answers you need to succeed; you just need to reach out to us to get them.
Research + Experience = Insight
Making a business decision is tough; one wrong decision can be fatal. When you are supplied with standard tables and graphs you are not able to make the right decisions; you need insight that can assist you in making the right decisions, no matter how tough. With our skilled researchers and consultants we provide you with the insight that will help you turn things around.
When we do research we are not limited by geography or method; we work globally with our own employees, not partners or sister companies. This ensures a uniform quality across all borders. At the same time we are not locked by certain methods; we conduct personal interviews, focus groups, telephone interviews, web-based interviews, all over the world. In essence, your challenge determines the method we choose.
Identify hot new leads on behalf of your sales force
Identify customers where your potential is not fully exploited
Identify customers you risk losing and tell you how to prevent it
Identify the true reasons you lose orders to your competitors
Identify the perception of your sales and marketing efforts
Identify how you are perceived compared to your competitors
Identify how you are equal to and different from your competitors
Identify your competitors’ strengths and weaknesses
Identify your competitors’ strategy and next steps
Identify your competitors’ key persons and how they think and act
Identify market sizes and market shares
Identify promising opportunities in existing and new markets
Identify relevant segments and niches you can own
Identify the trends that define where your market is headed
Identify the market barriers that prevent you from success
Identify market-based opportunities for new products
Identify which of your ideas for new products that are worth pursuing
Identify the true value of each feature of your (proposed) products
Identify if there is a market for your new product and how big it is
Identify the right pricing strategy for your new product
Identify how you can attract and keep the top talents you need
Identify what makes your employees perform to the best of their ability
Identify the efficiency of the sales force throughout the sales funnel
Identify areas of improvement seen from your customers’ point of view
Identify your sales channel’s performance and loyalty
Growth is not an option, it’s a requirement; the increasingly tougher competitive environment leaves no room for business as usual. At the same time the rapidly developing number of options and possibilities makes it difficult to make decisions that lead to growth. We use insights that include your customers, competitors and markets and create the action plan that will deliver the desired results. This works in two different areas: sales/marketing and product/business model innovation.
Sales and Marketing Optimization:
Your sales and marketing efforts need to be more systematic and strategic due to increased competition and commoditization. Segmentation and positioning are a fraction of the pie, and work much better than product-focused selling and optimal pricing. It is possible to improve efficiency in sales and marketing without spending another dime. All it takes is an intelligent re-distribution of sales and marketing budgets as well as action oriented staff training. These practices can lead to an increased return on your investment in sales and marketing.
Product and Business Model Innovation:
It’s a rapidly changing world, which means your product and service offerings must always be revolving. In addition, the way you do business (your business model) needs to consistently change with the times. “More of the same” will soon find you overrun by your competitors; instead let us help you think outside of the box by creating and implementing disruptive new offerings that put you in a leading position. Whether you want to make minor changes or create an entirely new business model that essentially changes the rules of the game and leaves your competitors way behind; we are here to help.
Customers Related Consulting
Help you craft an effective and efficient marketing plan
Help you prepare a value proposition that makes you the natural choice
Help you build a strong brand by means of strong positioning
Help you transform your sales force into being truly customer-focused
Help you create and implement a fruitful action plan for your sales force
Competitors Related Consulting
Help you craft a strategy to take on your main competitors
Help you prepare strong arguments to beat the competitors
Help you identify new and smarter ways of competing than head-on
Help you change the agenda in the market place to get the attention
Help you create an intelligent pricing strategy to capture market share
Market Related Consulting
Help you choose the right segments and markets
Help you successfully enter new markets
Help you choose the best agents and distributors
Help you set up relevant measurement points for your sales channel
Help you optimize your sales channel’s performance
Product Related Consulting
Help you design a long-term strategic product strategy
Help you craft an effective and efficient go-to-market strategy
Help you position your products in the best possible way
Help you phase out products that are not sufficiently profitable
Help you build a strong case even if for outdated products
Organization Related Consulting
Help setting smart goals for your employees
Help your managers being good coaches
Help you train your sales and marketing organization
Help your sales force think in terms of up-selling and cross-selling
Help your sales people excel by working in teams