If you do not know where you are, and how things around you look, then it is impossible to know where you should go, and the best way to get there!

Agree? Then we have the same mindset. Now it is time to help you identify your exact position and how you perform compared to your competitors in the market. This is what we call Insight. Based on this insight we can help you decide your strategy and help you implement it. We call this Consulting. By taking advantage of the insight and consulting we can provide you, you significantly increase your likelihood of success.



You need thorough knowledge of your customers, competitors and markets before you make crucial decisions. If you don’t, you risk making the wrong decisions and let’s face it, it is expensive to fail. With the right insight and action plan, you have the chance at reaching the success you desire. We have the answers you need to succeed; you just need to reach out to us to get them.

Research + Experience = Insight


Making a business decision is tough; one wrong decision can be fatal. When you are supplied with standard tables and graphs you are not able to make the right decisions; you need insight that can assist you in making the right decisions, no matter how tough. With our skilled researchers and consultants we provide you with the insight that will help you turn things around.


No limits

When we do research we are not limited by geography or method; we work globally with our own employees, not partners or sister companies. This ensures a uniform quality across all borders. At the same time we are not locked by certain methods; we conduct personal interviews, focus groups, telephone interviews, web-based interviews, all over the world. In essence, your challenge determines the method we choose.

Customer Insight

Identify hot new leads on behalf of your sales force

Identify customers where your potential is not fully exploited

Identify customers you risk losing and tell you how to prevent it

Identify the true reasons you lose orders to your competitors

Identify the perception of your sales and marketing efforts

Competitor Insight

Identify how you are perceived compared to your competitors

Identify how you are equal to and different from your competitors

Identify your competitors’ strengths and weaknesses

Identify your competitors’ strategy and next steps

Identify your competitors’ key persons and how they think and act

Market Insight

Identify market sizes and market shares

Identify promising opportunities in existing and new markets

Identify relevant segments and niches you can own

Identify the trends that define where your market is headed

Identify the market barriers that prevent you from success

Product Insight

Identify market-based opportunities for new products

Identify which of your ideas for new products that are worth pursuing

Identify the true value of each feature of your (proposed) products

Identify if there is a market for your new product and how big it is

Identify the right pricing strategy for your new product

Innovation Insight

Identify your customers’ pain points and derived from these unmet needs

Identify weaknesses in your and your competitors offerings

Identify unexploited ways to successfully penetrate the market

Identify the customer journey to identify ways to enhance the customer experience

Identify emerging trends to anticipate future demands and stay ahead of the curve


Growth is not an option, it’s a requirement; the increasingly tougher competitive environment leaves no room for business as usual. At the same time the rapidly developing number of options and possibilities makes it difficult to make decisions that lead to growth. We use insights that include your customers, competitors and markets and create the action plan that will deliver the desired results. This works in two different areas: sales/marketing and product/business model innovation.


Sales and Marketing Optimization:

Your sales and marketing efforts need to be more systematic and strategic due to increased competition and commoditization. Segmentation and positioning are a fraction of the pie, and work much better than product-focused selling and optimal pricing. It is possible to improve efficiency in sales and marketing without spending another dime. All it takes is an intelligent re-distribution of sales and marketing budgets as well as action oriented staff training. These practices can lead to an increased return on your investment in sales and marketing.


Product and Business Model Innovation:

It’s a rapidly changing world, which means your product and service offerings must always be revolving. In addition, the way you do business (your business model) needs to consistently change with the times. “More of the same” will soon find you overrun by your competitors; instead let us help you think outside of the box by creating and implementing disruptive new offerings that put you in a leading position. Whether you want to make minor changes or create an entirely new business model that essentially changes the rules of the game and leaves your competitors way behind; we are here to help.

Customer Related Consulting

Help you craft an effective and efficient marketing plan

Help you prepare a value proposition that makes you the natural choice

Help you build a strong brand by means of strong positioning

Help you transform your sales force into being truly customer-focused

Help you create and implement a fruitful action plan for your sales force

Competitor Related Consulting

Help you craft a strategy to take on your main competitors

Help you prepare strong arguments to beat the competitors

Help you identify new and smarter ways of competing than head-on

Help you change the agenda in the market place to get the attention

Help you create an intelligent pricing strategy to capture market share

Market Related Consulting

Help you choose the right segments and markets

Help you successfully enter new markets

Help you choose the best agents and distributors

Help you set up relevant measurement points for your sales channel

Help you optimize your sales channel’s performance

Product Related Consulting

Help you design a long-term strategic product strategy

Help you craft an effective and efficient go-to-market strategy

Help you position your products in the best possible way

Help you phase out products that are not sufficiently profitable

Help you build a strong case even if for outdated products

Innovation Related Consulting

Help ideate new products and services based on unmet customer needs

Help develop a strong positioning strategy that makes you stand out in the market

Help develop a new business model that makes you unique in the market

Help develop go-to-market strategies to successfully launch new products and services

Help identify strategic partners to enhance innovation capabilities and accelerate growth